Questions, answered
THE PRODUCT
What exactly is The Daily Ritual?
A foil strip of twelve sealed capsules: six for your morning, six for your night. Each capsule holds one pre-measured dose of skincare, primer, cleanser, toner, essence, eye cream, face cream, plus a makeup-remover oil to open the night. One strip is one full day.
How do I use it?
Tear open the next capsule, apply what's inside, move on. The order is already decided for you, top to bottom. A few quiet minutes, morning and night.
Is it right for my skin type?
It's formulated to be gentle and well-tolerated, around ingredients most skin recognizes. Every face is different, so if it doesn't agree with yours, your thirty days are fully covered. As with any new skincare, patch-test first.
Does it contain fragrance?
Yes. We'd rather tell you plainly than have you find out later. If your skin is reactive to fragrance, the guarantee is there for exactly this reason.
Is there SPF?
No, and that's deliberate. SPF needs to be chosen for your day and reapplied through it, so we leave it to the sunscreen you already trust. Apply yours each morning after your last capsule.
Is it cruelty-free?
Yes. Every capsule.
THE SUBSCRIPTION
How does the subscription work?
Your twenty-eight day supply arrives once a month, timed to reach you before the last one runs out. Your first order includes a free travel case.
Can I pause or cancel?
Anytime, from your account. No emails, no phone calls, no hoops. Travelling? Pause instead of cancelling and pick it back up when you're home.
What if I only want to try it first?
Start with The Week. Seven days, no commitment.
PRACTICAL
Will it clear airport security?
Yes. The capsules are tiny single doses, far under the liquid limits that trip up bottles and jars. The strip goes in your bag and through security without the quart-bag routine.
What if it doesn't work for me?
Give it thirty days. If it hasn't earned a place in your morning and night, we'll refund you. No interrogation.
How do I reach you?
help@plique.shop. We answer every email.