One strip. Your whole day.

The Daily Ritual is a foil strip of twelve sealed capsules. Six for morning, six for night. Every dose is measured, sequenced, and sealed until the second you use it. There is nothing to choose, nothing to pour, nothing to guess.

Your morning

Tear the first capsule and work down the strip: primer, cleanser, toner, essence, eye cream, face cream. Six steps, in the order your skin needs them.

Your night

The night side opens with makeup-remover oil, then cleanser, toner, essence, eye cream, and face cream. The same order, adjusted for the end of the day.

Three steps, every time

Tear. Press open the next capsule.

Apply. It is already measured for you.

Done. Move on with your day.

Why capsules, not bottles

Sealed single doses stay as fresh as the day they were made. No oxidation. No fingers in a jar. No half-used bottles going off on a shelf. And because there are no liquids to declare, the strip travels in your bag without a second thought.

A note on SPF

There is no sunscreen in the strip, and that is deliberate. SPF should be chosen for your day and reapplied through it, so we leave it to the one you already trust. Apply yours each morning after the last capsule.